Reclaiming Higher Ground
If re-engineering was the answer, what was the question? Why
are old-style business leaders, in their desperate search for
answers, finding no relief in traditional techniques such as empowerment,
customer service, total quality and re-engineering? Why hasn't
it worked? Why are millions of Souls hurting? Why do 80% dislike
their work? Why do the majority of heart attacks and strokes occur
on Monday mornings? Why are four fifths of the world's population
suffering from a hunger of the body and one fifth suffering from
a hunger of the soul?
The Universe is sending us a wake-up call. Clearly, something
is missing from modern organizations. That something is respect
for the Soul. For more than a century, organizations have been
appealing to the personality. Now it is time to appeal to the
soul. We don't need re-engineering, we need regenerating. Reclaiming
Higher Ground describes a new paradigm in which organizations
reinvent themselves by regenerating people and inspiring their
souls - a Total Quality Program for people and their spirits.

A new era is emerging, led by pioneers who speak to our hearts
and our minds. Reclaiming Higher Ground proposes changes that
promise to transform organizations so radically, they will no
longer exist as we have known them. He challenges us to realize
our potential by transforming workplaces into what he has called,
Sanctuaries, where we:
- Make Work Soulful
- Replace Controls with Culture
and Values
- Restore Values in the Workplace
- Provide Open-book Management
- Dismantle Functional Hierarchies
- Mend Relationships (Friendships) at Work
- Nourish Creativity, Innovation
and Improvement
- Deepen
our Communications (Conversations)
- Build Self-esteem & Personal
Durability through Learning
- Design Compensation Plans that
Reward the Soul
- Transform Corporate Ownership
- Create Work Environments that
Inspire the Soul
- Trust People to Make People Decisions
- Remove the Toxic Concept of Competition
- Become Active Community Leaders
- Redefine the Role of Profit
Capitalism has survived the contest with communism, but it is
now challenged by a more dangerous threat - extinction of the
soul. No institution on Earth has equaled democratic capitalism
in its accomplishments for humanity and none holds as much promise
for meeting and enhancing the expectations of ordinary people.
As evolved leaders, we are the new missionaries and it is our
responsibility to assume our true role as custodians of the human
spirit by creating the appropriate environment in which the soul
can flourish. Leaders who offer a soaring vision of their organization's
purpose on this planet will create soulful workplaces - Sanctuaries
- that invite employees to bring their souls, as well as their
minds, to work.
This is the Higher Ground that beckons. This describes how we
reclaim it by doing things differently, paying attention to the
Heart, Mind and Bottom Line.
Definitions
The Primary Values (Mastery, Chemistry and
Delivery)
MASTERY:
Undertaking whatever you do to the highest standards of which
you are capable.
Mastery is possessing a commitment to do what it takes to be
the best in whatever we do, being devoted to continuous personal
and professional improvement, to setting standards for personal
development, polishing one's skills, competencies and practices,
being an expert and respecting knowledge, wisdom and learning.
Mastery embodies a commitment to excellence in everything one
does. Walt Disney used to tell his employees, "Do what you
do so well, that others will come to see you do it again."
That's Mastery. The mission of all of us is the same: to do what
we do so well that others will come to see us do it again - no
matter what we do.
CHEMISTRY:
Relating so well with others that they actively seek to associate
themselves with you.
People with Chemistry possess characteristics and attitudes that
favor building strong relationships. They place a high value on
harmonious interaction with others, taking the initiative to repair,
maintain and build friendships, and they seek to fathom the depths
of their relationships, going beyond the usual superficialities.
They know that interest is the most sincere form of respect. Truth-telling
and promise-keeping are keystones of Chemistry and result in the
establishment of emotional bonds with others built on trust. Those
with Chemistry enjoy the company of others as much as their own
solitude, being a team player as much as a soloist.
DELIVERY: Identifying the needs of others
and meeting them.
Delivery is being respectful of the needs of others and having
a passion for meeting them. This focus on the needs of others
is motivated by enlightened self-interest and altruism. Delivery
honors meeting the needs of customers over mere profit-making.
Delivery is founded on "win/win" deals and relationships
that treat customers, employees and suppliers as partners rather
than adversaries. Delivery is being concerned with doing the right
thing more than doing things right.
The Accelerators (Learning, Empathizing and
Listening)
Learning: Seeking and practicing Learning and Wisdom.
Learning: If Mastery is chopping wood, then Learning is sharpening
the ax. The dictionary defines leading as "showing the way
to" and teaching as "showing how to." Therefore,
leading is teaching and teachers show learners how to learn. To
acquire greater Mastery, this learning must come from masters
- in person and through their teachings. Mastery is never perfect,
just as there is no perfect knowledge or wisdom. Knowledge and
wisdom are always incomplete and so continuous learning - that
is, life-long learning - is essential if continuous Mastery is
to flourish in all areas of our work and personal lives. Notice
that the value is learning not training: training is for dogs
- learning is an attitude.
Empathizing: Considering the thoughts, feelings and perspectives
of others.
Empathizing: To be a friend (Chemistry), we must walk in the
moccasins of others, because to relate well with them, we must
first understand them. This is often best achieved by imagining
their feelings, emotions and sensitivities, thinking how we would
feel if we were in their situation and then trying to behave as
we would want them to. So our goal is to be in a continuous state
of empathy, behaving in a way that would make each of us the kinds
of people with whom we would want to be friends if our roles were
reversed. This leads to great Chemistry.
Listening: Hearing and understanding the communications of others.
Listening: We cannot meet the needs of others (Delivery) if we
do not pause to hear what those needs are. Listening is not, "not
talking." To truly listen, we must shut down our "mental
chatter" and genuinely, and non-judgmentally, listen to each
other. Then, and only then, can we hear their needs, and only
then will we be in a position to take the appropriate actions
to meet them. Of all human skills, listening is perhaps the most
difficult. In one exercise I sometimes use in my seminars, participants
are required not to talk, but only to listen to each other. They
always tell me how exhausting they find a full day of enforced
silence. This is because it is an unfamiliar activity for them.
The fact that it is such hard work probably explains why we do
so little of it - there is a reason why we have one mouth and
two ears! We are experiencing a growing social ailment - a sense
that we are not being heard. It starts in our youth, with our
parents and friends, and continues throughout our lives. Unconditional
and totally attentive listening is a beautiful gift to the soul
of another. Arguments and conflicts are caused when people stop
listening to each other, focusing instead on convincing others
of their points of view, explaining them to each other in as many
different ways as possible until they "win." Conversely,
conflicts are always resolved as soon as both parties agree only
to ask questions, cease making assertions and listen.
The Shifts
The values on the back wheel provide Power to our lives and
our organizations, as well as Acceleration. But our motives can
be flawed unless they are tempered by the values on the front
wheel, which provide our Direction. While most of us are familiar
with the back wheel values, to a greater or lesser degree, we
simply need to increase our practice of them. This cannot be said
of the front wheel values; they are qualitatively different. Most
of us are not committed practitioners of the values on the front
wheel - in fact, we need to shift from "old" values
to these "new" ones. This is why we call them "Values
Shifts."
The Back Wheel Shifts
"Shift from ME to YOU"
From me to you. We are emerging from one of the most self-absorbed
eras in human history. The personality-driven way is dangerously
egocentric. The Values Cycle is other-centered and seeks win/win
combinations. It assumes that when we help others to win, we all
win. It recognizes that a proposition that is good for me but
bad for you is, in the end, bad for both of us. It eschews egocentric
forms of structure such as "self-directed teams," favoring
instead a holistic, systems approach in which the members of any
team are sensitive to their impact on all other parts of the system.
The shift from ME to YOU assumes that a customer is more than
a walking credit card.
For each of us, our mission is to meet the needs of employees,
customers and suppliers, and if we do so brilliantly, all the
time, we will be rewarded with a team of dedicated and loyal employees
who no longer dread work but celebrate its rewards and have fun,
a growing legion of customers who become our fans and a support
team of suppliers who love doing business with us. More importantly,
a shift from me to you offers a much needed balance to the preoccupations
flowing from our personalities, by shifting our focus from increasing
our market share, sales, cash flow or power to being of service
to others and our planet.
"Shift from THINGS to PEOPLE"
From things to people. Helmsley, Milken and Trump perfected
the science of questing for things. The genius of Western management
has been our unsurpassed ability to acquire, measure, analyze
and count things. But in revering analysis and acquisition we
have forgotten that organizations are the sum of people not of
things. Now, we must catch up by developing the soft technologies
of The Values Cycle. The things approach obeys politics, procedures,
policies, manuals, formal systems and salary levels. The things
approach prompts retailers to forbid customers from taking more
than three garments into a changing room. The people approach,
as practiced by Don Cooper, a Toronto fashion retailer, is a sign
proclaiming, "Please - take as many items into the change
room as you wish." The things approach assumes that you can't
trust people and that systems must be established to protect retailers,
for example, from the dishonesty of customers. The people approach
recognizes the universal desire of people to be trusted, respected
and loved. In the Sanctuary, "people are our most important
asset" is not a slogan but a genuine concept. Mechanical
organizations have not yet made this discovery. If they really
believed this much in the value of people, they would be included
in the balance sheet. Some will suggest that goodwill is a means
of defining the human asset in the balance sheet, but goodwill
is a concept of the mind not of the heart. It is the personality's
definition of people in the balance sheet, and a clumsy and inadequate
measurement of the most precious asset in any organization of
souls. Until we consider people to be a superior asset to things,
we cannot be taken seriously when we proclaim, "people are
our most important asset." The technology for doing so is
known; the will to do so remains absent.
"Shift from BREAKTHROUGH to KAIZEN"
From Breakthrough to Kaizen. The favorite heroes of management
gurus are breakthrough specialists: great inventors, entrepreneurs,
promoters and marketers. They are the hares who turn their innovative
breakthroughs into personal fortunes, but we need to celebrate
tortoises too - and just as passionately. As Aesop said, "Slow
and steady wins the race." There are two ways to grow: by
innovating (finding a different way) and kaizen (finding a better
way).
The capacity to do the same thing a little bit better every day
may not look like a spectacular achievement in the short run,
but it is in the long run. The Japanese call this kaizen: Continuous
improvement in personal life, home life, social life and work
life, involving everyone. Kai-zen is a Japanese word that literally
translates into "better way." But it is not simply a
Japanese idea; it is an intelligent idea. It is an attitude that
honors the act of micro-excellence achieved through daily personal
mastery and learning.
A kaizen team at a ball bearing manufacturer detected a minor
problem on the assembly line. Bearings of different sizes were
dropped from a hopper on the assembly line, into the boxes that
were eventually sold in stores. The entire process of production
and packaging was automated. But customers were complaining that
sometimes they got a box containing no ball bearings. This would
occur once in every 100,000-200,000 boxes (a quality ratio that
most Western executives can only dream about). Although the cost
of replacing empty boxes after delivery was minimal, the kaizen
team convinced the company that inclusion of the empty box itself
could seriously damage the company's reputation.
The kaizen team originally suggested installing an X-ray system
to detect the empty boxes, but they abandoned this idea because
of its high cost. They tried many other ideas but these failed
to meet cost/benefit criteria. After discussing it further, they
came up with the solution: a small $9.99 fan. They installed it
at the side of the assembly line so that it blew the empty (and
therefore lighter) boxes right off the line. Later they upgraded
the process by using pressurized air that was readily available
in the factory. Now, with minimal expense, the company was error-free
- 100% of the time. The kaizen team practiced what the Japanese
call warusa-kagen: things that are not yet problems, but are still
not quite right. All values honor the needs of others, but Kaizen
is a process for doing so.
Such dedication to continuous improvement propels organizations
to excellence and builds the self-esteem of individuals and teams.
While acknowledging the importance of being a world class innovator
(by finding a different way), The Values Cycle recognizes that
it is just as important to practice kaizen (by finding a better
way). This subtle difference propels outstanding individuals and
therefore organizations into a class of their own.
"Shift from WEAKNESSES to STRENGTHS"
From weaknesses to strengths. Researchers claim that during
an average business meeting each idea introduced is met with nine
criticisms. According to Dr. Marilyn L. Kourilsky, former dean
for teacher education at UCLA's Graduate School of Education,
97% of U.S. kindergarten children think creatively, only 3% form
their thoughts in a conforming, structured manner. By the time
they complete high school, the balance has begun to shift - 46%
think creatively while a more rigid, structured style is preferred
by 54%. The process of losing our individuality, passion and creativity
is completed in the workplace: by the time we are 30, a mere 3%
enjoy the freedom of practicing holistic, original thought processes,
while 97% of us subject all our thinking to a structure which
screens for orthodoxy and social correctness - "group-think."
In other words, we begin our lives honoring the magic of questions
but eventually, by overlooking questions and only being open to
answers, we fall under a spell of spiritual impotence. We do not
start out thinking like traditional managers - it is something
that we acquire. By criticizing, judging and jeering we suck the
self-esteem from the souls of individuals and therefore organizations.
When we get the financial statements, we immediately hunt for
the red ink, the brackets, and the negative performance data.
Too seldom, do we celebrate our strengths or study and perfect
our successes. By mistakenly placing our faith in the Aristotelian
notion that by attacking ideas we will strengthen them, we have
perfected our mechanical skills of rational thinking and criticism.
But imagine if every person and every organization devoted as
much passion and time to building on their strengths: our souls
would begin healing until we became awesome.
Psychologist, James Loehr, has helped to train, among others,
tennis great, Martina Navratilova. Loehr has studied what the
best tennis players do when they take a 20-second break between
points during a match. Loehr discovered that mediocre players
use that time to react to the previous point - scolding themselves,
after a missed point, for example. The best players, Loehr found,
spend the time preparing for the next point, relaxing, energizing
themselves, planning their strategy and tuning their minds.
"Shift from COMPETITION and FEAR to LOVE"
From Competition, Hostility and Fear to Love. Winning has come
to mean defeating one's opponent - it seems there must always
be a loser. Metaphors of war spike the vocabulary of modern leadership.
One of the highest paid speakers on the rubber chicken circuit
is "Stormin'" Norman Schwarzkopf who earns $75,000 each
time he tells business executives that leading a business team
is the same as leading a war machine. Aspiring leaders devour
titles such as The Art of War for Executives, Marketing Warfare,
The Leadership Secrets of Atilla the Hun and How to Swim with
the Sharks. The first of these books, which is based on the teachings
of Sun Tzu, a Chinese military expert from 2,500 years ago, advises
us that, "The secret of deception is knowing how to manipulate
an enemy's perceptions" and "Fighting many is the same
as fighting few". Life has become an endless competition,
in which we are all gladiators at some level, seeking to vanquish
our opponents (who in truth are our colleagues) at school, work,
home - even within our own country.
Life is not a battleground - it's a playground. War or the fear
of losing does not motivate people. We would rather be alive serious
than dead serious. Virtuoso performances are romanced from people
not beaten out of them. If we love what we do (Mastery), love
the people with whom we do it (Chemistry), and love the reason
for doing it (Delivery), would we still call it work? People are
inspired to do what they do well by the love they feel for what
they do (Mastery), by the people they do it with (Chemistry),
and by their reasons for doing it (Delivery).